Representing passion and power, red is the color that will attract the most attention, which is why it is commonly used for warnings and important notices. The most stimulating color, red is so energizing it has been used to increase blood circulation. Naturally, any web designer wants to harness this as well, since the right colors create the right moods and atmosphere for your site. There’s no denying the link between emotions and colors: in fact, the human race has been documenting the psychological impact of color since the Middle Ages. Vibrancy: Emotional Implications of Color If you don’t believe us, read conversion consultant Jeremy Smith’s article explaining how the psychology of color can expand your business. CNN uses a red banner in their top navigation to heighten alertness, a color decision that suits the site’s breaking news content.Ĭolor theory in web design is more than just a visual garnish, it can have game-changing effects on your business.
Vibrancy - Each color evokes specific moods: the brighter warm colors (red, orange, yellow) tend to energize a user and make them more alert, while darker cool shades (green, blue, purple) tend to be more relaxing and tranquil. These are the colors opposite each other on the color wheel, for example, purple’s complement is green. Simply locate the color on the opposite end of the circle.Ĭomplementation - Colors aren’t always at odds with each other: complementary colors accent each other and bring out their best, the opposite of contrast. You can use the color wheel below to find each specific color’s opposite. We can break down color theory into three parts with regards to web UI design:Ĭontrast - Every shade of color has a set opposite - an “arch-nemesis” whose contrast is far greater than any other color. The topic of color could fill a whole book on its own, so we’ll stick to what’s relevant to UI design here.
We’ll explore the fundamentals of color theory and color scheme, then examine the emotional effects of certain colors. With an almost bottomless depth, the skill of color usage can be improved and refined endlessly. In the modern era, the artform now opens up a lot of new commercial and business applications, first in advertising, and now in web design.
Across human history, master painters and other artists have earned global recognition for their ability to manipulate colors.
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